For this project, the design of digital content for the brand’s social networks was carried out, in addition to the creation of a business book based on the style and essence of the Colombian brand, the design was made based on the delicacy and subtlety of the pieces presented by the designer Paris Rodríguez in the year 2020.
In each proposal for the content on the brand’s social networks and presentation of the editorial design in the brand’s book, there were used characteristic elements, such as the use of colors, arrangement of elements, typography, and image selection, were used to give cohesion.
The use of static images and short videos was proposed to provide dynamism to the brand’s Instagram page, presenting the pieces of the collection and extolling its characteristic designs.
Design and development of illustrations, digital composition, mood boards and digital content for social networks and web page, elaboration of graphics based on the brand identity.


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